Virtue marketing: Difference between revisions
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Amwelladmin (talk | contribs) Created page with "A way of salving one’s generic discomfort about the implications of commerce by projecting them into marketing and branding." Tags: Mobile edit Mobile web edit Advanced mobile edit |
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{{a|work|}}{{d|Virtue marketing|/ˈvɜːʧuː ˈmɑːkɪtɪŋ/|n|}}To salve your generic discomfort at your role in the dirty business of commerce by projecting it into your employer’s marketing. | |||
Yet another manifestation of the [[agency problem]], perhaps on the presumption that politics meaningfully drive consumer choices. | |||
Look, they might, if you are flogging ''Socialist Worker'', and of course the matrix of instincts that inform individual buying choices are complex, subtle and intractable — but if “politics” is a “deep-down reason” why your customers exercise their consumer choices and you’re not actually selling ''Socialist Worker'' then your product is a long way down the Maslow hierarchy of needs, and it might be worth finding another product. | |||
Revision as of 10:31, 30 March 2024
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Office anthropology™
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Virtue marketing
/ˈvɜːʧuː ˈmɑːkɪtɪŋ/ (n.)
To salve your generic discomfort at your role in the dirty business of commerce by projecting it into your employer’s marketing.
Yet another manifestation of the agency problem, perhaps on the presumption that politics meaningfully drive consumer choices.
Look, they might, if you are flogging Socialist Worker, and of course the matrix of instincts that inform individual buying choices are complex, subtle and intractable — but if “politics” is a “deep-down reason” why your customers exercise their consumer choices and you’re not actually selling Socialist Worker then your product is a long way down the Maslow hierarchy of needs, and it might be worth finding another product.