Design principles
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- Know your purpose
- Design for average people: be realistic about your people's capability: they will be, on average, average.
- Amplify signal, minimise noise
- Know your client ↔ Be personal
- Have excellent data
- Automation eliminates value but not risk
- Solve simple problems. Like Blind spot assistance. Leave the hard stuff to the experts.
Antifragile
- Be sceptical of models ↔ Don’t tick boxes ↔ watch out for proxies. Don't confuse simplistic models with simplicity.
- Decomplicate ↔ reduce complexity: do few things well, rather than everything fairly.
- Be antifragile