Averagarianism: Difference between revisions

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*The average — the top of the bell curve— is where everyone will be targeting their product, so existing markets will be mature, barriers to entry high, and margins will be the slimmest. Go for the tails, find the influencers and meet them drive your product into the mainstream. Have the average follow you, not the other way around.
*The average — the top of the bell curve— is where everyone will be targeting their product, so existing markets will be mature, barriers to entry high, and margins will be the slimmest. Go for the tails, find the influencers and meet them drive your product into the mainstream. Have the average follow you, not the other way around.


*Convergence on the same place everyone is converging isn't good business, but a recipe for suicide. It is a race to the bottom. As with evolution, the secret of too realise the process is a continuous drift ''from'' the status quo to some thing better. The ecosystem is ''not'' seeking equilibrium. It is perpetually seeking to ''escape'' it.
*Convergence on the same place everyone is converging isn't good business, but a recipe for suicide. It is a race to the bottom. As with evolution, the secret of too realise the process is a continuous drift ''from'' the status quo to some thing better. The ecosystem is ''not'' seeking equilibrium. It is perpetually seeking to ''escape'' it.{{sa}}
*[[Big data]]
*[[Correlation]]
*[[Parable of the squirrels]]

Revision as of 21:54, 22 October 2020


In which the curmudgeonly old sod puts the world to rights.
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Rory Sutherland has an excellent snippet about the danger of managing toward averages. Among his reasons:

  • The average — the top of the bell curve— is where everyone will be targeting their product, so existing markets will be mature, barriers to entry high, and margins will be the slimmest. Go for the tails, find the influencers and meet them drive your product into the mainstream. Have the average follow you, not the other way around.
  • Convergence on the same place everyone is converging isn't good business, but a recipe for suicide. It is a race to the bottom. As with evolution, the secret of too realise the process is a continuous drift from the status quo to some thing better. The ecosystem is not seeking equilibrium. It is perpetually seeking to escape it.==See also==