Solicitation
Going out and asking for it. As opposed to reverse solicitation, where one sits demurely at the side of the hall, waiting quietly, silently, nervously for some gorgeous paramour to approach and beg the indulgence of a tango, and really hoping it won’t be that fat guy with the comb-over.
In financial markets, of some interest to those without passports wishing to provide in-scope MiFID services to Europeans, and foreign broker-dealers wishing to provide brokerage services to Americans.