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Created page with "''What follows presumes you are in an institutional financial services world where even small client revenues are in the hundreds of thousands of dollars per year. I am thinking specifically of prime brokerage, since that’s what I know. But it ought to apply elsewhere too.'' The commercial imperative, above all else, is to have clients coming back. How to have clients come back: have them ''want'' to come back. You catch more flies with honey than with vin..."