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| Here we consider who initiates the business. Does the client initiate the business request? What if our fellow promoted herself, advertised, in that jurisdiction? | | Here we consider who initiates the business. Does the client initiate the business request? What if our fellow promoted herself, advertised, in that jurisdiction? |
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| {{tag|MiFID 2}} addresses that question. Quoth [[ESMA]]: | | {{esma on reverse solicitation}} |
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| :''According to Article {{MiFIDprov|42|MiFID 2}} of MiFID II, where a [[retail client]] or [[professional client]] ... established or situated in the Union initiates at its own exclusive initiative the provision of an investment service or activity by a third-country firm, the third country firm is not subject to the requirements under Article {{MiFIDprov|39|MiFID 2}}.'' <br>
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| :''As provided in recital 111, in order to qualify for Article {{MiFIDprov|42|MiFID 2}} of MiFID II, “where a third-country firm solicits clients or potential clients in the Union or promotes or advertises investment services or activities together with ancillary services '''in the Union''', it should not be deemed as a service provided at the own exclusive initiative of the client”.
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| :''...ESMA is of the view that every communication means used such as press releases, advertising on internet, brochures, phone calls or face-to-face meetings should be considered to determine if the client or potential client has been subject to any solicitation, promotion or advertising in the Union on the firm’s investment services or activities or on financial instruments.''
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| {{ref}} | | {{ref}} |