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Weetabix: Difference between revisions
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[[File:B-osborne-weetabix-1936.jpg|thumb|[[Bennison Osborne]] yesterday. Well, in 1936, anyway.]] | [[File:B-osborne-weetabix-1936.jpg|thumb|[[Bennison Osborne]] yesterday. Well, in 1936, anyway.]] | ||
[[Weetabix]] is the softer, more elegant, but [[derivative]] version of [[Weet-bix]], invented by Australian grain impresario [[Bennison Osborne]], with marketing assistance from Osborne’s New Zealand pal Malcolm Macfarlane. Originally conceived as a superior and more edible biscuit than Sanitarium Health Foods Company’s “Granose” biscuit, Weet-bix]] was manufactured and distributed throughout Australasia by | [[Weetabix]] is the softer, more elegant, but [[derivative]] version of [[Weet-bix]], invented by Australian grain impresario [[Bennison Osborne]], with marketing assistance from Osborne’s New Zealand pal Malcolm Macfarlane. Originally conceived as a superior and more edible biscuit than Sanitarium Health Foods Company’s “Granose” biscuit, [[Weet-bix]] was manufactured and distributed throughout Australasia by Grain Products Limited, an undertaking owned by one Arthur Shannon. | ||
In 1930 Shannon, to Osborne’s tremendous chagrin, sold his company to Sanitarium. Not to be outdone, Osborne and Macfarlane relocated to South Africa, where Osborne modified his Weet-Bix recipe<ref>A slightly finer grain, and oblong, rather than rectangular, “biscuits”. </ref> and — again with financial assistance from Shannon — founded a new company, The British and African Cereal Company Limited. They named the new company's product, ''[[Weetabix]]''. The company commenced business in England in 1932 in an unused gristmill near Kettering. | In 1930 Shannon, to Osborne’s tremendous chagrin, sold his company to Sanitarium. Not to be outdone, Osborne and Macfarlane relocated to South Africa, where Osborne modified his Weet-Bix recipe<ref>A slightly finer grain, and oblong, rather than rectangular, “biscuits”. </ref> and — again with financial assistance from Shannon — founded a new company, The British and African Cereal Company Limited. They named the new company's product, ''[[Weetabix]]''. The company commenced business in England in 1932 in an unused gristmill near Kettering. | ||