Individual - Risk Article

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In the benign market model, the basic unit of commercial replication is the individual. The analogy to the ecosystem is close but not perfect:

• The crabs can pole-vault at best. But, since the crabs can pole-vault, a Lamarckian approach might make sense: The firm is a vessel for replicating individuals. It is not a replicator itself.
• The Template:Risklfirm has NO conscience: No matter how often we tell ourselves it has a corporate personality, responsibility and “conscience”, these are fictions. A firm has no personality other than the one that emerges from the individuals comprising it. Ouija board style.
  

Just as the evolutionary fitness of an organism can only be explained by the reproductive capacity of its genes, so the fitness of an firm is a function of the survival instincts of its employees.