Direction of travel

Even when not used metaphorically, “direction of travel” is an ugly expression, meaning nothing more than “direction”, but not quite as much as “destination”, since, no matter how clear a firm’s vector at a particular time, being captive of the navigation-by-ouija board that all modern multinationals are, it is prone to be moving towards a different blind horizon at any time, at the impetus of some newly-hired COO anxious to make his mark an a change-fatigued department or more likely a steerco or opco of her convening — in which case there may well be two or three different directions of travel at once.

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• Steerco
• Chief operating officer