Goals

Why goals aren’t such a good thing:

• They are a proxy: Goals tend to be a proxy or a second-order derivative of an idealised state: “getting down to 70kg” rather than “becoming healthy, funny and physically appealing” — which is most likely what you really want. And, as with all Greek tragedies one can attain the proxy without achieving the end state it is intended to achieve — you starve yourself, you may attain 70 kg but have bad breath, a waxen complexion and liver disease.

The design of organisations and products →Go uptown Goal accomplished, yesterday Index: Click ᐅ to expand: Design Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

Have SMART goals, will travel

Working hypothesis: the ironies implicit in mythological fortune telling is that “fortunes” are goals and not mental states. So Macbeth indeed becomes King, but it isn’t the experience he had in mind. Might Macbeth have found self-fulfilment without actually being king? A happy grandfather, respected by the royal court?

• They are fixed in a changing world: Goals commit you to an outcome which might make sense now, but if circumstances unfold in an unexpected ways, might seem suddenly less sensible. But the one thing we know about the future with certainty is that it is not certain. Circumstances do unfold in unexpected ways. Pre-ordained goals are a feature of a complicated world, not a complex one. Who knew, when they set their goals for 2020, that the world would be gripped by a pandemic for ten months of the year? As we look out to 2021, how long will the pandemic last? Should I set my goal assuming it does, or does not?
• They are designed so the Man can read you: Why should goals be SMART? It is not for your benefit, but so that the Machines of Loving Grace that watch over us can understand. Your contribution to the betterment of the organisation is ineffable, indescribable and unpredictable. Now, readers: usually, I say things like this with an air of irony: not here. It is true your contribution may not amount to anything much — many of you (probably most) are more trouble than you are worth — but the things that you do which do make a difference are, in the abstract, profoundly hard to judge, especially from the perspective of human resources. So SMART goals — especially the specific, measurable and actionable part — is not about making life easy for you but making evaluation easy for The Man. Your performance must be, in James C. Scott’s clever phrase, legible. What The Man cannot see yields no credit. All that ad hoc mentoring you did; that moment of insight in the heat of the deal that shaved ten percent off the operating costs of the project; those times you patiently covered for an AWOL colleague to make sure the project happened; your immaculate drafting that rendered that complex issue plain for the business — none of that will bear on your appraisal, because no-one can see it. But did you complete your template reviews on time? Yes, counselor, you did! Why should your target be measurable, other than because the institution bearing down on you needs some way of assessing it in a binary way.

• how to prioritise multiple goals: you will prioritise the most measurable and the easiest to achieve, even if they aren’t the most important/

See also

• Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goals Setting (Harvard Business School)
• How to Fail at Almost Everything and Still Win Big — Scott Adams