Crowded short
A stock that is so popular with ironic hedge fund managers — you know, the sort that think it they are so glamorous there is cachet to be found in hanging out with gauche and unfashionable investments, if only to short them — that there is more “short interest” than there are actual shares in circulation.
Prime Brokerage Anatomy™
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This can have a nasty and counterintuitive impact on the share price when one decides it is time to close out its position —which it does by buying shares in the market, pushing their price up, causing a stampede of other shorts wishing to close out — and before you know it GameStop is has market capitalisation rivalling Amazon’s and there are a bunch of extensively flannelled masters of the universe sporting unfashionably large amounts of egg on their pretty faces.