Purpose

For the Purpose of a, NDA, see Purpose - Confi Provision

The design of organisations and products →Go uptown The Fender Stratocaster. They got it right first time. Index: Click ᐅ to expand: Design Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

A typically derivative essay on the wonderful Fender Stratocaster got us thinking about how the design imperatives in a process may differ at different points in that process.

An electric guitar’s overall life-cycle includes its design, manufacture, marketing, use, maintenance and further use in perpetuity to kill fascists. The design imperatives for the different phases of its life are very different: during manufacture, what’s important is cost of components, speed and ease of assembly. During sale it is distribution channels, marketing, branding, and transport. Once purchased, the design imperatives are different again: a single careful owner cares not how easy the tremolo is to set up, or the pickguard harness is to wire: she cares about only how easy it is to make, as Frank Zappa put it, “the disgusting stink of a too-loud electric guitar”.

How easy it is to make or sell a guitar bears no necessary relation to how easy it is to play or fix. The real genius of the Strat is how fabulously the same thing delivers for all these applications.

Hypothesis, therefore: great design works for all phases, and all users, of an artefact throughout its production and use.

Metaphor over. Let us know tearing ourselves away from Leo Fender’s wonderful creation and think about legal process.