Platinum client

Revision as of 10:37, 20 February 2024 by Amwelladmin (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

In theory, only the most important, strategic clients of the firm are platinum clients: That five percent that accounts for ninety percent of the firm’s revenue.

Myths and legends of the market
The JC’s guide to the foundational mythology of the markets.™
Index: Click to expand:
Tell me more
Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.
But this is a really important client.
—Every salesperson, ever.

But, on the lips of any salesperson, however, “Platinum client” really just means my client: the particular client — or client prospect — in contemplation at that very instant, however tawdry, pissant or strategically irrelevant it may be.

Particularly when it has just said “all our other counterparties have agreed this”.

See also