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An [[effect]] is, ''always'', a [[noun]]. One may speak of the '''rainbow effect''', '''special effects''' or, if one is a fan of the [[electric guitar]], an '''effects pedal''' like Ibanez’s [[Tube Screamer]]<ref>{{google|tube-screamer}}.</ref> or Jim Dunlop’s [[Cry-Baby Wah-Wah]]<ref>{{google|Jim_Dunlop_Cry-Baby}}.</ref>. | An [[effect]] is, ''always'', a [[noun]]. One may speak of the '''rainbow effect''', '''special effects''' or, if one is a fan of the [[electric guitar]], an '''effects pedal''' like Ibanez’s [[Tube Screamer]]<ref>{{google|tube-screamer}}.</ref> or Jim Dunlop’s [[Cry-Baby Wah-Wah]]<ref>{{google|Jim_Dunlop_Cry-Baby}}.</ref>. | ||
Put those two puppies together: now ''that’s'' an “[[effect]]”. | Put those two puppies together: now ''that’s'' an “[[effect]]”. This is to say: the only place for “effects” is in front of a guitar amp, and even then you should stomp on the damn things. | ||
One must ''not'' use [[effect]] as a {{tag|verb}}, even as a space-filler, however clamorously your inner [[Mediocre lawyer|articled clerk]] implores you to. “Effect” is the weakest {{tag|verb}} in the English language. Whatever you are intending to “[[effect]]” is almost certain to be a [[nominalisation]] of a stronger, better [[verb]]; one better suited to the task you have in mind. | |||
{{plain|effect the conversion of shares|convert the shares}} | {{plain|effect the conversion of shares|convert the shares}} |