82,891
edits
Amwelladmin (talk | contribs) No edit summary |
Amwelladmin (talk | contribs) No edit summary |
||
(One intermediate revision by the same user not shown) | |||
Line 1: | Line 1: | ||
{{a| | {{a|psychology|[[File:wear a mask.jpg|450px|thumb|center|You are deplorable freak and I only let you into my shop with great reluctance]]}}It doesn’t take much time listening to {{author|Dale Carnegie}}, {{author|Robert Cialdini}} or {{author|Rory Sutherland}} to grasp that ''how'' you say something can be just as important as ''what'' you say. This is hardly news: {{br|How to Win Friends and Influence People}} is 85 years old. | ||
But nor does it take much time reading modern commercial contracts to know how resistant they are to the charms of persuasion. Legal drafting is habitually fastidious, over-particularised and ''logical'' at the expense of being what Sutherland calls ''psycho''-logical. | But nor does it take much time reading modern commercial contracts to know how resistant they are to the charms of persuasion. Legal drafting is habitually fastidious, over-particularised and ''logical'' at the expense of being what Sutherland calls ''psycho''-logical. | ||
Line 34: | Line 34: | ||
{{sa}} | {{sa}} | ||
*[[Behavioural psychology]] | *[[Behavioural psychology]] | ||
{{ref}} | {{ref}} |