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Blockbusters: Why Big Hits and Big Risks are the Future of the Entertainment Business: Difference between revisions
Blockbusters: Why Big Hits and Big Risks are the Future of the Entertainment Business (view source)
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If you only see one movie a year, it’s not likely to be ''Dersu Uzala''.<ref>What do you mean, “what on earth is Dersu Uzala”?? Sayeth Wikipedia, of Kurosawa’s lyrical masterpiece: ''Dersu Uzala is epic in form yet intimate in scope. Set in the forests of Eastern Siberia at the turn of the century, it is a portrait of the friendship that grows between an aging hunter and a Russian surveyor. A romantic hymn to nature and the human spirit. </ref> | If you only see one movie a year, it’s not likely to be ''Dersu Uzala''.<ref>What do you mean, “what on earth is Dersu Uzala”?? Sayeth Wikipedia, of Kurosawa’s lyrical masterpiece: ''Dersu Uzala is epic in form yet intimate in scope. Set in the forests of Eastern Siberia at the turn of the century, it is a portrait of the friendship that grows between an aging hunter and a Russian surveyor. A romantic hymn to nature and the human spirit. </ref> | ||
If you are a movie executive, this ought not to rock your world. It certainly isn’t a function of the information revolution, and would have been as true when Derzu Uzala was released in | If you are a movie executive, this ought not to rock your world. It certainly isn’t a function of the information revolution, and would have been as true when ''Derzu Uzala'' was released in 1975 as it is today. Yet it is the intellectual cornerstone of {{author|Anita Elberse}}’s provocative new book “Blockbusters” — slightly unfortunate title, given what happened to Blockbuster, come to think of it — which dismantles that millennial canard the [[Long Tail]]. | ||
Elberse’s hook is simple: if you are a global media conglomerate, you are better betting the farm on a small number of “blockbuster” projects than managing for margins across a diverse portfolio of smaller projects. Elberse compares Warner, who did this, which NBC TV — and latterly, I wonder, Netflix — who did not, and reaches her conclusion. | Elberse’s hook is simple: if you are a global media conglomerate, you are better betting the farm on a small number of “blockbuster” projects than managing for margins across a diverse portfolio of smaller projects. Elberse compares Warner, who did this, which NBC TV — and latterly, I wonder, Netflix — who did not, and reaches her conclusion. | ||