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[[File:Blackberry.jpg|450px|frameless|center]]
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''DR. JOHNSON'': (to George) So, tell me, sir, what words particularly interested you? <br>
''DR. JOHNSON'': (to George) So, tell me, sir, what words particularly interested you? <br>
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An observation which owns something to {{author|Peter Thiel}}’s excellent {{br|Zero to One: Notes on Startups, or How to Build the Future}}, we hypothesise that for any [[Meatsack|user]] to adopt new technology, it must immediately or, at any rate, ''quickly'' and within easy reach of that user’s [[Adjacent possible|imagination horizon]] — make that user’s life incontestably better.
An observation which owns something to {{author|Peter Thiel}}’s excellent {{br|Zero to One: Notes on Startups, or How to Build the Future}}, we hypothesise that for any [[Meatsack|user]] to adopt new technology, it must immediately or, at any rate, ''quickly'' and within easy reach of that user’s [[Adjacent possible|imagination horizon]] — make that user’s life incontestably better.


It is the [[JC]]’s firm contention that we, and certainly our [[thought leader]]s, systematically discount the significance of innovation that has already bedded into the market. This is the only possible explanation for the widespread conviction that the legal market has not innovated in the last 30 years. Why? well, our cynical view that once bedded-down, its glamour, novelty, potential efficiency and monetisability is gone: it ceases to be an ''opportunity'' and starts to be ''furniture''.  
It is the [[JC]]’s firm contention that we, and certainly our [[thought leader]]s, systematically discount the significance of “the [[invisible present]]”: innovation that has already bedded into the market. This is the only possible explanation for the widespread conviction that the legal market has not [[Innovation|innovated]] in the last 30 years. Why? well, our cynical view that once bedded-down, its glamour, novelty, potential efficiency and monetisability is gone: it ceases to be an ''opportunity'' and starts to be ''[[furniture]]''.  


''No-one wants hot-takes about furniture.''  
''No-one wants hot-takes about [[furniture]].''  


There is, still, a precious moment of transition: Where a new bit of kit offers immediate benefits, [[legal eagle]]s will be over it like a rash. Take the [[BlackBerry]]: The [[JC]] is old enough to remember when a couple of investment banking MDs in New York acquired these little alien things in mid 2002.   
There is, still, a precious moment of transition: Where a new bit of kit offers immediate benefits, [[legal eagle]]s will be over it like a rash. Take the [[BlackBerry]]: The [[JC]] is old enough to remember when a couple of investment banking MDs in New York acquired these little alien things in mid 2002.