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Client communication: Difference between revisions
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A mass-communication of something ''important'' — “importance” being in the eye of the beholder — to your whole client base. How a firm does this is a measure of its commercial sophistication, first, its technological sophistication, second, and its [[client communications|communication skill]], third. | A mass-communication of something ''important'' — “importance” being in the eye of the beholder — to your whole client base. How a firm does this is a measure of its commercial sophistication, first, its technological sophistication, second, and its [[client communications|communication skill]], third. | ||
The usual means is to get a dedicated “client | The usual means is to get a dedicated “client outreach team” to handle it by mass-market mailshot. | ||
===Is it ''really'' that important?=== | ===Is it ''really'' that important?=== | ||