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Unexpectedly, self-absorbed reality TV hosts could hot-wire their political aspirations into the nation’s deplorable consciousness, unfiltered by taste and undeterred by the cost of advertising or the mediated probity of party-political machinery. | Unexpectedly, self-absorbed reality TV hosts could hot-wire their political aspirations into the nation’s deplorable consciousness, unfiltered by taste and undeterred by the cost of advertising or the mediated probity of party-political machinery. | ||
Suddenly, a wild-west of mediocrity. The world is knee deep in the stuff, yet — yet — amongst all those swine, the faint hope remains of a pearl or two | Suddenly, a wild-west of mediocrity. The world is knee deep in the stuff, yet — yet — amongst all those swine, the faint hope remains of a pearl or two. | ||
The digital revolution was, for those at the wrong end of the [[agency problem]] — a class of people generally called “[[client]]s” — a moment of beatific liberation, but only a fleeting one, for the same barrier whose collapse allowed ''them'' into this lush meadow of direct market access allowed ''every other bastard'' to rush in, too. | The digital revolution was, for those at the wrong end of the [[agency problem]] — a class of people generally called “[[client]]s” — a moment of beatific liberation, but only a fleeting one, for the same barrier whose collapse allowed ''them'' into this lush meadow of direct market access allowed ''every other bastard'' to rush in, too. | ||
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This turned said lush meadow into a [[Tragedy of the commons|tragic]] [[digital commons]].<ref>There wasn’t ''meant'' to be any “tragedy” in the [[digital commons]], of course. But it turns out the scarce resource is not supply-side bandwidth — the good people at Amazon Web Services have got our backs on that — but demand-side ''attention and money''.</ref> {{author|Chris Anderson}}’s [[The Long Tail: Why the Future of Business Is Selling Less of More|long tail]] of hopeful aspiration — a supply for every demand; a demand for any supply! — morphed into a ghoulish chem-trail of worthless pap that ''no-one'' wanted to buy. The world was at once awash with quadrophonic noise. | This turned said lush meadow into a [[Tragedy of the commons|tragic]] [[digital commons]].<ref>There wasn’t ''meant'' to be any “tragedy” in the [[digital commons]], of course. But it turns out the scarce resource is not supply-side bandwidth — the good people at Amazon Web Services have got our backs on that — but demand-side ''attention and money''.</ref> {{author|Chris Anderson}}’s [[The Long Tail: Why the Future of Business Is Selling Less of More|long tail]] of hopeful aspiration — a supply for every demand; a demand for any supply! — morphed into a ghoulish chem-trail of worthless pap that ''no-one'' wanted to buy. The world was at once awash with quadrophonic noise. | ||
The cry went up: '' | The cry went up: “''help! Find someone to sort this out for us!''” | ||
And, lo, [[agent]]s were back in style again, branding themselves now as providers of “[[software as a service]]” and similarly unintuitive things. | And, lo, [[agent]]s were back in style again, branding themselves now as providers of “[[software as a service]]” and similarly unintuitive things. |