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{{a|disaster|{{disaster roll|Frank}}}}What happened, according to JP Morgan’s own complaint.<ref>[https://www.documentcloud.org/documents/23570243-frank_suit read at leisure].</ref> | {{a|disaster|{{image|Charlie Javice|png|You, ah, couldn’t make it up.}}{{disaster roll|Frank}}}}What happened, according to JP Morgan’s own complaint.<ref>[https://www.documentcloud.org/documents/23570243-frank_suit read at leisure].</ref> | ||
==== The start-up business ==== | ==== The start-up business ==== | ||
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*Frank’s Chief Growth Officer Olivier Amar simultaneously bought a list of 4.5m actual high school students, college students and young people from a marketing firm for $105,000. | *Frank’s Chief Growth Officer Olivier Amar simultaneously bought a list of 4.5m actual high school students, college students and young people from a marketing firm for $105,000. | ||
*On Thursday 5 August 2021, Frank agreed to share some data (but with email and physical addresses substituted for unique identifiers) with a third party vendor to validate it. | *On Thursday 5 August 2021, Frank agreed to share some data (but, citing privacy compliance) with email and physical addresses substituted for unique identifiers) with a third party vendor to validate it. Another memorable JP Morgan quote from the complaint: | ||
<blockquote>“The Fake Customer List had no value as diligence information. It did not tell JMPC anything about Frank, its business, or the students who supposedly started filling out FAFSAs”.</blockquote> | |||
====The deal closes==== | ====The deal closes==== | ||
*On August 8 | *Yet JP Morgan went ahead all the same. | ||
*On Sunday August 8, JPMorgan acquired Frank for $175m, hiring Javice, Amar and other Frank staff as employees to run the business. The deal closed in September. | |||
====About that customer list==== | ====About that customer list==== | ||
*In January 2022, to test the quality of the customer list, JPMC asked Javice to send the list to the JPMC client outreach team. Javice sent botch up of the actual young people data list they bought. | *In January 2022, to test the quality of the customer list, JPMC asked Javice to send the list to the JPMC client outreach team. Javice sent botch up of the actual young people data list they bought. | ||
*JPMC reached out via email to a random sample of around 400,000 emails on the list list Frank provided of these only 103 recipients even clicked through to Frank’s. Another memorable quote from JP Morgan: | |||
<blockquote>The marketing campaign was a disaster. </blockquote> | |||
*In June 2022 JPMC investigated, found emails attesting to all the above from their now employees, fired them and shut down Frank. | |||
====Blaze of lawsuits==== | |||
And there might it have ended, had Javice not sued JP Morgan, in December 2022, alleging the bank used its investigation into Frank as an excuse to fire her from her job with the company. Rather than stoically, and quietly, defending this patently frivolous action, JP Morgan countersued for its acquisition cost, and as a result the world’s media with an embarrassing take of witlessness, all around, for what is in JP Morgan’s scheme of things a paltry sum. | |||
==The dog in the night time== | |||
So Frank earns a place in our Dog in the Night-time series, despite being a fifth of the usual size to qualify for entry. | |||
===Belief suspenders=== | |||
What were the defeat devices that might have put JP Morgan’s gimlet-eyed due-dilly fiends off the scent? | |||
*'''Insta-cred''': Javice has great hair and sparkly blue eyes? Young millennial? She Instagrams well? In the #metoo generation we would like to think JP Morgan executives were not swayed by this. | |||
*'''Star quality''': Made it to the Forbes “30 under 30 list” — These days Forbes is basically a blogging platform, so make of that what you will. | |||
*'''People’s Poet''': Her pre-acquisition puff pieces focus on her support for minority and lower-income students. Because women hold a disproportionate amount of student loan debt in this country, Frank is “not as masculine around money,” whatever that means. | |||
*'''Intermediaries''': There ''was'' an agent — the third party vendor — but it didn’t warrant as to the data, and it was only involved due to bogus privacy concerns. | |||
*'''Privacy''': As a plausible excuse for not telling you something you need to know. | |||
===Red flags=== | |||
*None of the material indicates at any point how Frank was proposing to make actual money out of impoverished students. | |||
*'''Priors: form for regulatory bother''': Frank had some form for grandiosity on its website, having been ticked off previously for over-stating its connections with the Department of Education<ref>https://www.businessinsider.com/charlie-javice-frank-jpmorgan-settlement-department-education-2018-2023-1?</ref> and making misleading claims about COVID.<ref>https://www.ftc.gov/system/files/warning-letters/covid-19-letter_to_frank.pdf</ref> | |||
===Seriously?=== | |||
But in the main, this comes down to poor policework by JP Morgan. They said it themselves: “The Fake Customer List had no value as diligence information. It did not tell JMPC anything about Frank, its business, or the students who supposedly started filling out FAFSAs”. That being the case, why did they go ahead with the acquisition? How did they come up with the USD125m valuation? | |||
===Dimon Geezer=== | |||
“I’ll tell you the lessons learned here when this thing is out of litigation,” JP Morgan CEO Jamie Dimon said, on a conference call to discuss fourth-quarter 2022 earnings. | |||
While we wait, the [[JC]] has two learnings: One: test the quality of your target’s data ''before'' acquiring it, not four months afterwards; and two, if you have paid couple of hundred mill for a lemon because your corporate acquisition people were gulled by a 25 yo with great hair and an iffy Forbes profile, quietly fire them and ''move on''. For Pete’s sake don’t then ''[[Litigation|litigate]]'' about it to make it worse. | |||
{{sa}} | {{sa}} | ||
*[https://www.documentcloud.org/documents/23570243-frank_suit? JP Morgan Complaint] | *[https://www.documentcloud.org/documents/23570243-frank_suit? JP Morgan Complaint] | ||
{{ref}} | {{ref}} | ||