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{{a|book review|}}In his seminal book on the psychological techniques of persuasion, {{br|Influence: The Psychology of Persuasion}}, psychologist {{author|Robert Cialdini}}’s lists 6 types of persuasion. | {{a|book review|}}In his seminal book on the psychological techniques of persuasion, {{br|Influence: The Psychology of Persuasion}}, psychologist {{author|Robert Cialdini}}’s lists 6 types of persuasion. | ||
*'''[[Reciprocity]]''': Which in turn boils down to a freebie. The classic example being the free flower from the Hari Krishna at the airport so pleasingly lampooned in ''[[Airplane!]]'' The idea is if you receive a gratuity, regardless of how insignificant, you feel morally obliged to reciprocate, (in the context of sales by purchasing the product). | *'''[[Reciprocity]]''': Which in turn boils down to a freebie. The classic example being the free flower from the Hari Krishna at the airport so pleasingly lampooned in ''[[Airplane!]]'' The idea is if you receive a gratuity, regardless of how insignificant, you feel morally obliged to reciprocate, (in the context of sales by purchasing the product). | ||
*'''[[Commitment]]''' and '''[[consistency (influence)|consistency]]''': | *'''[[Commitment]]''' and '''[[consistency (influence)|consistency]]''': {{commitment capsule}} | ||
*'''[[Authority (influence)|Authority]]''': We are more susceptible to following instructions from people in a putative position of authority. As to this see the Milgram experiments etc. | *'''[[Authority (influence)|Authority]]''': We are more susceptible to following instructions from people in a putative position of authority. As to this see the Milgram experiments etc. | ||
*'''[[Social proof]]''': We are instinctive joiner-inners. Well, OK, you, my darling contrarians — obviously ''you’re'' not, but all the other [[sheeple]] — ''they'' are. They will tend to behave in the same way that people in their social group and of their social status behave. Therefore if you can be persuaded ''that that is what your peers are doing'' you are likely to be persuaded to do it yourself. | *'''[[Social proof]]''': We are instinctive joiner-inners. Well, OK, you, my darling contrarians — obviously ''you’re'' not, but all the other [[sheeple]] — ''they'' are. They will tend to behave in the same way that people in their social group and of their social status behave. Therefore if you can be persuaded ''that that is what your peers are doing'' you are likely to be persuaded to do it yourself. |