Legaltech marketing: Difference between revisions

:(i) '''Yes''': Those who seemed interested in your product, and not just out for swag;

:(ii) '''No''': Those who looked disinterested, avoided eye contact, smiled wanly and if approached, left quickly with armfuls of squeezy cubes, biros, bran muffins and flashing disco balls; and

:(iii) '''Maybe''': Those about whom who you are not sure: they ''seemed'' interested, but shrugged their shoulders a lot and still took a lot of free stuff.

:(i) '''Call the Yesses''': Call those who are: you know, in person, on the telephone: put in some effort: show a commitment signal. See if you can arrange a demo or something. Sending out form emails with “click here to meet with us” or “click on this button to see our demo” is lazy. It shows a lack of interest in the customer. Why should the customer make all the moves, off your lazy spam?

:(ii) '''Ditch the Nos''': Delete the email addresses of all the Nos. Do it now. They have your branded biros and some jelly beans. They are happy. Beyond that, these people are no use to you: irritating them with jokey spam will not win you business, and may impede it, should those people move somewhere that might be interested in the future.  

:(iii) '''Email the Maybes''': Email, ''individually'', those about whom you are not sure, asking them whether there might be a business case for your product. They will tell you.  

:(i) '''Yesses''': see (i) of the previous step.  

:(ii) '''Noes''': see (ii) of the previous step.

:(iii) '''No reply''': Is a No. See (ii) of previous step.