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Legaltech marketing: Difference between revisions
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This comes not from a place of wishing [[legaltechbros]] well, but rather wishing his inbox were clear of their jokey spam. What is with the emoticons? 🦾🚀🖖 | This comes not from a place of wishing [[legaltechbros]] well, but rather wishing his inbox were clear of their jokey spam. What is with the emoticons? 🦾🚀🖖 | ||
Evidently simply attending [[legaltech start-up conference]]s makes one prone to being eye-scanned wherever you go. You even get clipped when on a furtive, inebriated, free swag and branded pen-raid with an inflatable horse and your South African attorney. True story. | Evidently simply attending [[legaltech start-up conference]]s makes one prone to being eye-scanned wherever you go. You even get clipped when on a furtive, inebriated, free swag and branded pen-raid with an inflatable horse and your {{plainlink|https://www.linkedin.com/in/elizabeth-de-stadler|South African attorney}}. True story. | ||
In any case, shelling out for a stall at a [[legaltech start-up conference]] just to harvesting email addresses and spam them is, it seems to us, bad business. People have made the effort — minimal though it maybe, and with the aim of nicking your swag as it undoubtedly is — of showing up bodily at your stall and submitting to your QR scanners. The least you can do is make an effort when you go back to them. | In any case, shelling out for a stall at a [[legaltech start-up conference]] just to harvesting email addresses and spam them is, it seems to us, bad business. People have made the effort — minimal though it maybe, and with the aim of nicking your swag as it undoubtedly is — of showing up bodily at your stall and submitting to your QR scanners. The least you can do is make an effort when you go back to them. | ||
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3. Then, deal with replies from the Maybes: | 3. Then, deal with replies from the Maybes: | ||
:'''Yesses''': see “Call the Yesses” in the previous step. | :'''Yesses''': see “Call the Yesses” in the previous step. | ||
: | :'''Noes''': see “Ditch the Nos” in the previous step. | ||
: | :'''No reply''': Is a No. See “Ditch the Nos” in the previous step. | ||
{{sa}} | {{sa}} | ||
*[[Legaltech start-up conference]] | *[[Legaltech start-up conference]] | ||
*[[Legaltechbro]] | *[[Legaltechbro]] | ||
*[[Legaltech]] | *[[Legaltech]] | ||