Marketing: Difference between revisions

{{A|people|}}Not to be confused with [[sales]], [[marketing]] are the people who — very much against every instinct they have ever had — are obliged to make the posters look nice and ensure the [[LinkedI]] presence and general advertising and public persona of their own employer resembles, in every dimension, that of every other financial services firm in the developed world. As a matter of fact, each of them is trying to ape [[Goldman]].  

[[Marketer]]s will toy with excellent ideas like [[behavioural economics]] — might even get some budget allocated to try them out — but won’t ultimately have the institutional gravitas to persuade<ref>ironic, isn’t it.</ref> anyone else stick with it, and will eventually find these initiatives junked, while the [[CEO]] will continue to talk publicly like some speak-and-spell who has been maliciously reprogrammed by a management consultancy trainee.