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No-one needs to be told the business imperatives for clear, attractive drafting anymore. So, here's a practical guide to how to do it. Think of this as catharsis: like weeding; like pruning; like throwing out all your old rubbish and sprucing up your house because some clients are coming to stay.
{{a|plainenglish|}}No-one needs to be told the business imperatives for clear, attractive drafting anymore.<ref>Oh ''you'' do, do you? Well, see [[Plain English - Why|here]].</ref> So, here’s a practical guide to how to do it. Think of this as catharsis: like weeding; like pruning; like throwing out all your old rubbish and sprucing up your house because some clients are coming to stay.


=== Order ===
It is easier to start with something genuinely awful, like a Linklaters MTN Programme or something like that. But it would probably work as well if you are starting with a fresh piece of paper.
'''Client-centric''': Structure the document to be as ''persuasive'' as possible to the client. You do not need to persuade ''us'' to sign this document. You need to persuade the customer to sign it. Therefore:


* '''Fun stuff first''': Put terms that are most important to the client first. What are we going to do for the customer? What are the customer’s key benefits? What are its objectives? Get this in first. Make the customer’s first reaction, “YES!”
== Organise ==
* '''Nasty stuff last''': Put terms UBS cares most about — our fees, default events, indemnities etc — ''last'' (or at least, last before the boring boilerplate). Remember: legally, the sequence of the clauses doesn’t matter. Psychologically, the order matters a lot. ''Put the fun stuff first''.
===Tone===
'''Client-centric''': Structure your document to be as ''[[persuasive]]'' as possible. Persuasive to who? The client. You do not need to persuade ''your own risk department'' to sign your own document.<ref>OK this is not necessarily true, but you ''should not need to''.</ref> You ''do'' need to persuade the customer to sign it. Therefore:
* '''Make the customer feel wanted'''.
* '''Make the customer feel wanted'''.
** Little things: write, “Welcome to UBS” in big, friendly letters at the start. Why not?
** '''Be enthusiastic''': Little things: write, “Welcome!” in big, friendly letters at the start. Have a recital recording how ''thrilled'' your firm is to be doing business with it. Why not?
** Write inclusively: “we will” and “you must”, and not “UBS shall be entitled to” and “Client shall be obliged to”. Entitled! Why would you say the firm is ''entitled''?
** Be inclusive: Why write in the stiff, formal third person singular, when you can write in engagingly in the first and second person: “we” and “you”, not “Lender” and “Client”.<ref>there is an objection to “we” as it introduces an ambiguity, in that it may mean “the people on our side of the table” and it may mean “you and me collectively”. This is a stuffy, formalistic objection which does not take account of context. We manage to be understood in normal conversation, after all.</ref>
** Express things in a non-confrontational way.  
**'''Don’t be confrontational''': Avoid writing in a needlessly hostile, legalistic way. Yes, it may fill you with a sort of stentorian delight to say, “''Lender shall at any time, without notice and without regard, thought or advertence of any type, kind or variety to the adverse economic consequences of such action on Client, however severe, be entitled to... ''”, but it does not convey anything more searching than, “we may...”. Entitled! Why on earth would you say you were ''entitled'' if you didn’t have to? Similarly:
*** Instead of "''in the event that Client fails to ...,''” say, “''if you do not ...''”.  
*** Instead of, “''the Client shall be obligated immediately and without delay...''”, say, “you must promptly ...
*** Instead of “''the client shall forthwith upon written demand indemnify UBS''” say, “''you must promptly reimburse us ...''”.  
*** Instead of, “''in the event that Client fails to ...,''” say, “''if you do not ...''”.  
 
*** Instead of, “''the client shall forthwith upon written demand indemnify Lender''” say, “''you must promptly reimburse us if ...''”.  
=== Order ===
* '''Fun stuff first''': Put terms that are most important to the client first. What are you going to do for the customer? What are the customer’s key benefits? What are its objectives? Get this in first. Make the customer’s first reaction, when it sees the draft, “YES!” Tick! Make its ''second'' reaction also a TICK! ''Have the customer thinking happy thoughts about you and this document''.
* '''Nasty stuff last''': Put the terms ''you'' care most about — your fees, default events, [[indemnities]], what could happen if the customer blows up, etc. — ''last'' (or at least, last before the boring [[boilerplate]]). Legally, the sequence of the clauses doesn’t matter. Psychologically, it matters a lot. ''Put the fun stuff first''. Have the customer in a maximum, dopamine-flooded haze of benign fondness towards you by the time it gets to the [[events of default]]. It won’t last, but the more good will you have, the better you will fare.
'''Boilerplate''': Organise the boilerplate the same way.
'''Boilerplate''': Organise the boilerplate the same way.
* '''General principles''': Where there are general principles that clients might like (“[[commercial reasonableness]]” standard of prudent conduct, general application of laws and so on) put these first.
* '''Interpretation''': Always put definitions last, in a clearly marked out section starting on a new page. But be sparing with [[definition]]s: see below.
* '''Go easy on the [[boilerplate]]''': Unless you could incur massive financial or criminal liability under the contract (i.e., it is a primary financing, lending or derivative contract) dispense with [[boilerplate]].  Avoid [[Finance contract|finance contract envy]]. Do you need all those reps? [[Entire agreement]]? [[Counterparts]] clause? [[No assignment]]? [[Severability]]? [[Rights cumulative]]? [[Contracts (Rights of Third Parties) Act 1999|Third Party Rights Limitations]]? Do you really need all that? For an [[NDA]]?
===Logical structure===
The logical structure of a legal document is important — like computer code it should be clearly numbered and signposted. The discipline of paying attention to the logical structure helps you to write simply and elegantly. It forces you to organise yourself. it helps a reader navigate, which reduces review time. These are all commercial priorities. Therefore:
*'''Multilevel list''': Number ''every'' sub-paragraph using a coherent multilevel list structure (for how, see “formatting” below). There should be no floating paragraphs without a number. This means you will need to structure your sentences so their logic only branches at the end. Have an elegant and intuitive numbering scheme, using digits, letters and romans, upper case and lower case (but not bullets: there must be a logical sequence to the numbers). Having a paragraph level “4.3.4.1.2” is ''not'' elegant or intuitive. We prefer:
{{subtable|
'''{{font|Helvetica}}1 LEVEL 1</span>'''


* '''General principles''': Where there are general principles that clients might like (“commercial reasonableness” standards, applicable rules and so on) put these first.
1.1 '''Level 2''': Lorem ipsum
* '''Interpretation''': Always put definitions last, in a clearly marked out section starting on a new page. But be sparing with definitions.
:(a) '''Level 3''': Lorem ipsum
* '''Go easy on the boilerplate''': Unless UBS could incur massive liability or exposure under the contract (i.e., under a primary financing, lending or derivative contract) dispense with boilerplate. Do you need all those reps? Entire agreement? Counterparts clause? No assignment? Severability? Rights cumulative? Third Party Rights Limitations? Do you really need all that?
::(i) '''Level 4''': Lorem ipsum
 
:::(A) '''Level 5''': Lorem ipsum
::::(I) '''Level 6''': Lorem ipsum
:::::(1) '''Level 7''': Lorem ipsum}}
*'''Optimise the number of levels''': Unless you are writing a monster document, you should not need to get anywhere near 7 sub-clause levels. If you do, this is a fair sign your logic is over-engineered. Don’t just collapse sub-paragraphs to reduce the number of sub-levels: rewrite the logic of the paragraph so you don’t need so many sub-levels.<ref>See: [[Semantic structure]].</ref>
*'''Indent''': Always use “nested” indents — like modern computer code — as it effortlessly reveals structure, creates white space and allows, er, room for [[Mark-up|manuscript markup]].
*'''[[Fingerpost|Fingerposts]]''': Include descriptive headings and a brief “fingerpost” for each sub-clause: the clearer the organisational layout is the better.
=== Formatting ===
=== Formatting ===
'''Microsoft Word''': Learn how to use paragraph-formatting, character-formatting, multilevel lists, auto-numbering and style formatting in MS Word. It is hard, somewhat counter-intuitive, but if you learn it, it makes formatting and organising paragraphs so much easier.
'''Microsoft Word''': Learn how to use paragraph-formatting, character-formatting, multilevel lists, auto-numbering and style formatting in MS Word. It is hard, somewhat counter-intuitive, but if you learn it, it makes formatting and organising paragraphs so much easier.
Line 31: Line 47:


* '''White space''': White space is good. Unbroken tracts of unpunctuated text are bad. Unless you are using columns, ensure the margins are generous.
* '''White space''': White space is good. Unbroken tracts of unpunctuated text are bad. Unless you are using columns, ensure the margins are generous.
* '''Font''': choose an easy-to-read font. Fortunately, UBS house font Frutiger 45 light is excellent, so use it.
* '''Font''': choose an easy-to-read font. There are interesting arguments about whether serif or sans-serif are easier to read: it depends whether you are reading on screen or on a page. For our money Baskerville, Garamond and Georgia are lovely serif fonts, and Helvetica, Frutiger Light and Arial Narrow and lovely sans-serif fonts.
* '''Paragraphs''':
*'''Headings''': Consider having a different font, and a larger size, for headings: often a sans-serif bold font font looks good and breaks up sans-serif text.
** General format: Format your paragraphs to have extra space at the end. 6pt is usually enough.
* '''Paragraphs''': Format your paragraphs to have extra space at the end. 6pt is usually enough.
** Break into nested sub-paragraphs. Breaking a long paragraph into a shorter one exposes its logic to a skim-reader, and makes it far easier to navigate. Consider:
* '''Columns''': Consider putting longer standard terms documents into columns. Yes, that requires being a ninja at MS Word, but shorter lines of text are easier to read. It also forces you to keep paragraphs shorter.


{| class="wikitable"
== Deconstruct ==
|+An unbroken wall of text
=== Break it down into manageable pieces ===
|<small>Following an enforcement of the Security, the Noteholders rights to be paid amounts due under the Notes will be subordinated to (i) the Issuer’s share of all taxes owing by the Issuer, (ii) the Trustee’s fees, costs, charges, expenses and liabilities; (iii) certain amounts owing to the Agents and the Corporate Service Provider; (iv) fees of the Disposal Agent, Calculation Agent and/or Collateral Manager, any amounts owing to the Hedge Counterparty under the Hedging Agreement and any amounts owing to the Vendor under the Collateral Sale Agreement and (v) any other claims as specified in the Conditions as may be amended by the Issue Deed relating to the relevant Series of Notes, that rank in priority to the Notes. Such subordination could significantly reduce the amount of available proceeds receivable by the Noteholders following the liquidation of the Collateral or on an enforcement of the Security.</small>
Break into sub-paragraphs. Breaking a long paragraph into a shorter one exposes its logic to a skim-reader. It becomes easier to navigate. It also will expose any ''flaws'' in that logic, and any tortured logic that is not needed. For example:
|}


* Compared with:
Consider:
{{subtable|
''<small>Following an enforcement of the Security, the Noteholders rights to be paid amounts due under the Notes will be subordinated to (i) the Issuer’s share of all taxes owing by the Issuer, (ii) the Trustee’s fees, costs, charges, expenses and liabilities; (iii) certain amounts owing to the Agents and the Corporate Service Provider; (iv) fees of the Disposal Agent, Calculation Agent and/or Collateral Manager, any amounts owing to the Hedge Counterparty under the Hedging Agreement and any amounts owing to the Vendor under the Collateral Sale Agreement and (v) any other claims as specified in the Conditions as may be amended by the Issue Deed relating to the relevant Series of Notes, that rank in priority to the Notes. Such subordination could significantly reduce the amount of available proceeds receivable by the Noteholders following the liquidation of the Collateral or on an enforcement of the Security.</small>''}}


{| class="wikitable"
Compared with:
|+Amazing what a difference some paragraph breaks make
{{subtable|
|<small>Following an enforcement of the Security, the Noteholders rights to be paid amounts due under the Notes will be subordinated to:</small>
''<small>Following an enforcement of the Security, the Noteholders rights to be paid amounts due under the Notes will be subordinated to:</small>''
# ''<small>The Issuer’s share of all taxes owing by the Issuer;</small>''
# ''<small>The Trustee’s fees, costs, charges, expenses and liabilities;</small>''
# ''<small>Certain amounts owing to the Agents and the Corporate Service Provider;</small>''
# ''<small>Fees of the Disposal Agent, Calculation Agent and/or Collateral Manager,</small>''
# ''<small>Any amounts owing to the Hedge Counterparty under the Hedging Agreement</small>''
# ''<small>Any amounts owing to the Vendor under the Collateral Sale Agreement and</small>''
# ''<small>Any other claims as specified in the Conditions as may be amended by the Issue Deed relating to the relevant Series of Notes, that rank in priority to the Notes.</small>''
''<small>Such subordination could significantly reduce the amount of available proceeds receivable by the Noteholders following the liquidation of the Collateral or on an enforcement of the Security.</small>''}}


# <small>The Issuer’s share of all taxes owing by the Issuer,</small>
Now few would claim this is elegant, but at least you can see its ''shape''. Notice, too, that you start to see its flaws: the punctuation is inconsistent. They forgot to peg out ''Hedge Counterparty amounts'' and ''Vendor amounts''. And notice, too how, as a [[legal eagle]], you are drawn into it, like a moth to a lamp, parsing the elements, at the back of your mind wondering “''how can I fiddle with this to somehow make it better?''”
# <small>The Trustee’s fees, costs, charges, expenses and liabilities;</small>
# <small>Certain amounts owing to the Agents and the Corporate Service Provider;</small>
# <small>Fees of the Disposal Agent, Calculation Agent and/or Collateral Manager,</small>
# <small>Any amounts owing to the Hedge Counterparty under the Hedging Agreement</small>
# <small>Any amounts owing to the Vendor under the Collateral Sale Agreement and</small>
# <small>Any other claims as specified in the Conditions as may be amended by the Issue Deed relating to the relevant Series of Notes, that rank in priority to the Notes.</small>


<small>Such subordination could significantly reduce the amount of available proceeds receivable by the Noteholders following the liquidation of the Collateral or on an enforcement of the Security.</small>
So, consider this:
|}
{{subtable|
''<small>Before you are paid your Redemption Amount, the Issuer must first settle any liabilities that rank ahead of its obligations under the Notes, such as the Trustee’s and Agents’ fees and its tax liabilities. This may reduce your Redemption Amount.</small>''}}


* <strong>Client-centric</strong>Notice in particular that as you break it up you notice that Hedge Counterparty Amounts and Vendor amounts weren’t broken out properly in the original drafting.
Note that the reduction reveals that ''no logic was needed''. You didn’t need to break out seven categories of thing, or even mention them. The principle is simple: ''you don’t get paid until all the contractors have been paid''. The order, and the itemisation, doesn’t matter.<ref>To be sure, the order of priorities may matter a great deal to those different contractors, but this is are Note terms. ''This is not designed for them''. The contracts will make this clear.</ref>
* '''Consider columns''': Yes, that requires being a ninja at MS Word, but shorter lines of text are easier to read. Especially for “standard terms” documents. It also forces you to keep paragraphs shorter.


=== Layout ===
=== Create a logical structure ===
For longer documents, break your document into sections and subsections (not just clauses) and set them out clearly, on separate pages. (For a good example, see the GFS Terms). Make it as easy as possible to navigate. The discipline of putting a superstructure over your agreement will help you uncover redundancies and contradictions.
For longer documents, break your document into sections and subsections (not just clauses) and set them out clearly, on separate pages. Make it as easy as possible to navigate. The discipline of putting a superstructure over your agreement will help you uncover redundancies and contradictions.


'''General Terms + Elections structure''': For frequently-negotiated standard forms, consider separating the standard terms from the frequently-negotiated economic and legal terms, and having the customer agreement as a termsheet style “Elections” document. This has a number of practical advantages when the document is in use:
=== Separate the boilerplate from the negotiated terms ===
Don’t mix up the [[Boilerplate|dull stuff]] that you have to have because — well, everyone ''knows'' you have to have it — from the vital economic stuff that makes the contract tick, and over which prolonged jousting is inevitable.  Why? Because if you don’t you can be guaranteed some dreary fusspot on the other side will launch into a broadside on your standard form custody terms to no obvious end other than his own parochial victory. Don’t invite him in to do that.


* It is very easy to see a given customer’s deviations from the standard, because they are listed in the Elections document
For frequently-negotiated standard forms, consider putting your standard terms in an entirely different document from the frequently-negotiated economic and legal terms, and having the customer agreement as a termsheet style “Elections” document.<ref>For a good example of a “general terms” approach, see UBS’s [https://www.ubs.com/gfsterms GFS Suite]).</ref> This has a number of practical advantages once the document is in live:
* It ''discourages'' deviations from the standard form, since it is a hassle to transcribe them, whereas it is easy and (de rigueur amongst a certain breed of lawyer) to make minor and formalistic comments inline in an integrated long-form agreement.
 
* It is simple to see a given customer’s deviations from the standard, because they are listed in the Elections document. There is no ploughing through a 60 page scanned .pdf  from 2002 wondering what the standard was, and what bits of it were amended.
* It ''discourages'' deviations from the standard form, since it is a hassle to transcribe them, whereas it is easy and (''de rigueur'' amongst a certain breed of lawyer) to make minor and formalistic comments inline in an integrated long-form agreement. We call this “[[throat-clearing]]”.  
* It enables systemic/automated monitoring of bespoke terms because they are set out in a “database” format in a separate document. Where data suggests the same amendment is being made regularly, this enables periodic updates to the underlying standard form to incorporate the amendment, thus again standardising the document and further discouraging deviations.
* It enables systemic/automated monitoring of bespoke terms because they are set out in a “database” format in a separate document. Where data suggests the same amendment is being made regularly, this enables periodic updates to the underlying standard form to incorporate the amendment, thus again standardising the document and further discouraging deviations.


Note that it is KEY to the success of this strategy that you vigorously — and regularly — simplify, mark-to-market the standard terms. If they are not reasonable, and not very close to your walkaway points, you are asking for a lot of pointless negotiation that will pollute the quality of your client document portfolio. It is like going to the gym: YOU HAVE TO WORK AT IT.
Note that it is KEY to the success of this strategy that you vigorously — and regularly — simplify, mark-to-market the standard terms. If they are not reasonable, and not very close to your walkaway points, you are asking for a lot of pointless negotiation that will pollute the quality of your client document portfolio. It is like going to the gym: YOU HAVE TO WORK AT IT.


OK — we haven’t even started changing the text yet.  That comes next.{{a|plainenglish|}}
OK — we haven’t even started changing the text yet.  That comes next.
 
{{sa}}
*[[Purpose]] — why a legal contract does different things and different times for different constituencies.
{{ref}}