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*'''The network effect''':  The exponential increase in our own digital inter-connectivity across the globe. The abstracted [[flannel]]<ref>did I say [[flannel]]? I mean [[data]].</ref> in your average business communication can  thus be (i) extracted from the earthly shackles of its [[substrate]] (ii) decomposed into addressed packets of data; (iii) routed across a network and (iv) reassembled at the destination address and (v) injected (if need be) back into a [[substrate]] (e.g., printed).
*'''The network effect''':  The exponential increase in our own digital inter-connectivity across the globe. The abstracted [[flannel]]<ref>did I say [[flannel]]? I mean [[data]].</ref> in your average business communication can  thus be (i) extracted from the earthly shackles of its [[substrate]] (ii) decomposed into addressed packets of data; (iii) routed across a network and (iv) reassembled at the destination address and (v) injected (if need be) back into a [[substrate]] (e.g., printed).


Any one of these developments is powerful, but when the three work together the results are revolutionary. The [[analog/digital transformation]] commenced as long ago as the [[Jacquard loom]] in 1804. Moore’s law has been a thing since before Gordon Moore first noticed it in 1965. The internet — a global network of interconnected computers, used mainly by the military industrial complex<ref>See [https://en.wikipedia.org/wiki/History_of_the_Internet Wikipedia] for more.</ref> — became a public thing when Sir [[Tim Berners-Lee]] invented the world wide web in 1989. Suddenly, we were cooking with gas. Well — using a webcam to [https://petapixel.com/2013/04/03/the-first-webcam-was-invented-to-check-coffee-levels-without-getting-up know whether the coffee pot needed topping up].
Any one of these developments is powerful, but when the three work together the results are revolutionary. The [[analog/digital transformation]] commenced as long ago as the [[Jacquard loom]] in 1804. Moore’s law has been a thing since before Gordon Moore first noticed it in 1965. The internet — a global network of interconnected computers, used mainly by the military industrial complex<ref>See [https://en.wikipedia.org/wiki/History_of_the_Internet Wikipedia] for more.</ref> — became a public thing when Sir [[Tim Berners-Lee]] invented the world wide web in 1989. Suddenly, we were cooking with gas. Well — we were using a webcam to [https://petapixel.com/2013/04/03/the-first-webcam-was-invented-to-check-coffee-levels-without-getting-up know whether the coffee pot needed topping up], at any rate.


But note: all of these things are ''hardware'' developments. They make software ''possible'' and ''worthwhile'', but this is all about the kit. Self-awareness, and intelligence, you would think, is all about the ''software''. The thing about the kit is that it is ''there''. It is ''cheap''. It is [[fungible]]. These three effects are costed in — they come with ''any'' software solution free of charge.
But note: all of these things are ''hardware'' developments. They make software ''possible'' and ''worthwhile'', but this is all about the kit. Self-awareness, and intelligence, you would think, is all about the ''software''. The thing about the kit is that it is ''there''. It is ''cheap''. It is [[fungible]]. These three effects are costed in — they come with ''any'' software solution free of charge.