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}}Vice chairman of Ogilvy, originator of its behavioural psychology unit, author of {{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}} and TED talker extraordinaire. Good chap. Would pet. 12/10. | }}Vice chairman of Ogilvy, originator of its behavioural psychology unit, author of {{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}} and TED talker extraordinaire. Good chap. Would pet. 12/10. | ||
{{ | {{physics envy quote}} | ||
{{quote|Rolls Royce and Maserati stopped selling their cars at car shows, because they look really expensive when they’re at a car show. They started selling them at yacht and aircraft shows, because If you’ve been looking at Lear jets all morning, a £300,000 car is an impulse buy. | {{quote|Rolls Royce and Maserati stopped selling their cars at car shows, because they look really expensive when they’re at a car show. They started selling them at yacht and aircraft shows, because If you’ve been looking at Lear jets all morning, a £300,000 car is an impulse buy. | ||
:— Rory Sutherland<ref>https://www.youtube.com/watch?v=A7EWrbX_QqQ&t=1655s</ref>}} | :— Rory Sutherland<ref>https://www.youtube.com/watch?v=A7EWrbX_QqQ&t=1655s</ref>}} |