Rory Sutherland: Difference between revisions

no edit summary
No edit summary
No edit summary
 
Line 3: Line 3:
}}Vice chairman of Ogilvy, originator of its behavioural psychology unit, author of {{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}} and TED talker extraordinaire. Good chap. Would pet. 12/10.
}}Vice chairman of Ogilvy, originator of its behavioural psychology unit, author of {{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}} and TED talker extraordinaire. Good chap. Would pet. 12/10.


{{Quote|Business, and government, suffers from a kind of physics envy. It wants the world to be the kind of place where the input and the change are proportionate: everything is numerically expressible and the amount you spend on something is proportionate to the scale of your success.
{{physics envy quote}}
:—Rory Sutherland}}
{{quote|Rolls Royce and Maserati stopped selling their cars at car shows, because they look really expensive when they’re at a car show. They started selling them at yacht and aircraft shows, because If you’ve been looking at Lear jets all morning, a £300,000 car is an impulse buy.
{{quote|Rolls Royce and Maserati stopped selling their cars at car shows, because they look really expensive when they’re at a car show. They started selling them at yacht and aircraft shows, because If you’ve been looking at Lear jets all morning, a £300,000 car is an impulse buy.
:— Rory Sutherland<ref>https://www.youtube.com/watch?v=A7EWrbX_QqQ&t=1655s</ref>}}
:— Rory Sutherland<ref>https://www.youtube.com/watch?v=A7EWrbX_QqQ&t=1655s</ref>}}