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}}{{seventh law of worker entropy}} | }}{{seventh law of worker entropy}} | ||
In support of the theory, we cite {{author|Peter Thiel}} — who has had the odd small success with tech innovation — whose operating assumption when considering whether to invest is that, to displace competitors and have a reasonable chance of success, a tech product should be ''an order of magnitude'' better than its competitors. Not just a ''bit'' better, but ''ten times'' better. | In support of the theory, we cite {{author|Peter Thiel}} — who has had the odd small success with tech innovation — whose operating assumption when considering whether to invest is that, to displace competitors and have a reasonable chance of success, a tech product should be ''an order of magnitude'' better than its competitors. Not just a ''bit'' better, but ''ten times'' better.<ref>{{br|Zero to One: Notes on Startups, or How to Build the Future}}, {{author|Peter Thiel}}</ref> | ||
If you want to change how people do things, ''make life easier for them''. | If you want to change how people do things, ''make life easier for them''. |