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:''Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. '' | :''Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. '' | ||
::St. Matthew, chapter 6, verse ii. | ::St. Matthew, chapter 6, verse ii. | ||
A form of | A form of preaching to the choir with auxiliary moralising, to [[virtue-signalling|virtue signal]] is ostentatiously declare something that ''looks'' brave, but isn’t. A flamboyant yet safe, inexpensive and at the limit cowardly gesture that will not change anything or help anyone, but — without putting one at any personal risk or expense — is [[calculated]] to burnish one’s own, inevitably [[libtard]], credentials. | ||
Social media | Social media is an excellent channel for [[virtue signalling]], because it costs nothing, and you can choose & filter your audience (and it can choose and filter you) based on existing proclivities. | ||
[[File:Bring back our girls.jpg|thumb|right|450px|any sign yet?]]The ''cause célèbre'' of [[virtue signalling]] followed Boko Haram’s kidnapping of 276 girls from a Secondary School in Nigeria in 2014. This was a categorically horrific act, to which most of the networked world responded, on Twitter, with the hashtag #BringBackOurGirls, often accompanied by a photo of the individual (the most famous was Michelle Obama), moon-faced, holding up the hashtag on a piece of paper. Everyone joined in. Easy, cheap, filling oneself with a sense of lofty righteousness and achieving precisely nothing. | [[File:Bring back our girls.jpg|thumb|right|450px|any sign yet?]]The ''cause célèbre'' of [[virtue signalling]] followed Boko Haram’s kidnapping of 276 girls from a Secondary School in Nigeria in 2014. This was a categorically horrific act, to which most of the networked world responded, on Twitter, with the hashtag #BringBackOurGirls, often accompanied by a photo of the individual (the most famous was Michelle Obama), moon-faced, holding up the hashtag on a piece of paper. Everyone joined in. Easy, cheap, filling oneself with a sense of lofty righteousness and achieving precisely nothing. |