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There is a logic to this: the power of big data is their emergent properties: you can extract from a mass of data qualities you can’t see from individual instances. That one kettle goes on at 4:30 in the afternoon signifies nothing in particular; that fourteen million do tells you it’s half time in the football. | There is a logic to this: the power of big data is their emergent properties: you can extract from a mass of data qualities you can’t see from individual instances. That one kettle goes on at 4:30 in the afternoon signifies nothing in particular; that fourteen million do tells you it’s half time in the football. | ||
This is a correlation, not | This is a [[correlation]], though, not [[causation]], and it won’t flow the other way. Just because you put the kettle on at 4:30 doesn't mean you were watching the football, however likely it might seem. Probability is an is, not an ought. | ||
{{Seealso}} | {{Seealso}} | ||
*Closely related to the [[technology paradox]] | *Closely related to the [[technology paradox]] |