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 ====A word on industry associations====
-Those with a keen eye will note that, some time between 1992 and 2002, [[ISDA]] rebranded from the “International Swap Dealers Associations, Inc.” — interesting plural, that, but in any case an outwardly ''sell-side'' outfit — to the more neutral-sounding “International Swaps and Derivatives Association, Inc.” singular, at the same time more unitary and more inclusive by name, but still in spirit the same old outfit, stakeheld predominantly by the 20 largest broker-dealers on the face of the Earth. It may have aspirations to conquer the world but for now ISDA remains a “dealer-community” association.
+ISDA, who publishes the ISDA, is the International Swaps and Derivatives Association.  Those with a keen eye will note that, some time between 1992 and 2002, it rebranded from the “International Swap Dealers Association''s'', Inc.” — interesting plural, that, but in any case an outwardly ''sell-side'' outfit — to the more neutral-sounding “International Swaps and Derivatives Association, Inc.”: singular, at the same time more unitary and more inclusive sounding, but still in spirit the same old ISDA, stake-held predominantly by the largest broker-dealers on the face of the Earth. It may have aspirations to conquer the world but for now ISDA remains a “dealer-community” association.
+As we note [[The bilaterality, or not, of the ISDA|elsewhere]], there is typically a “sell-side” broker and a “buy-side” end user to an {{isdama}}.
 These days the “buy-side lobby” is a lot bigger, more organised and better represented than it used to be, with AIMA (the Alternative Investment Management Association),<ref>https://www.aima.org</ref> EFAMA (the European Fund and Asset Management Association,<ref>https://www.efama.org</ref> the MFA (the Managed Funds Association),<ref>https://www.managedfunds.org</ref> (not to be confused, by the way, with the Fund Management Association of Kenya) and the IA (the Investment Association),<ref>https://www.theia.org</ref> representing their interests.