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	'''[[Reciprocity]]''': In {{author\|Robert Cialdini}}’s survey of the psychology of persuasion, a freebie. The classic example is the free flower from the Hari Krishna at the airport so pleasingly lampooned in ''[[Airplane!]]''		The idea is if you receive a gratuity — even a tatty flower you didn’t want, pressed on you by a glassy-eyed hippy when you least needed a free fricking ''flower'', struggling through arrivals with three suitcases and a rolled-up Turkish carpet your spouse bought on impulse — you ''still'' feel morally obliged to reciprocate somehow. If you are in the middle of a sales pitch, the obvious way of doing that is buy ''buying'' the product.

	The idea is if you receive a gratuity — even an tatty flower you didn’t want, pressed on you by a glassy-eyed hippy when ~~you’re~~ struggling through arrivals with three suitcases and a rolled up Turkish carpet your spouse bought on impulse — you feel morally obliged to reciprocate somehow. If you are in the middle of a sales pitch, the obvious way of doing that is buy ''buying'' the product.