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The Design of Business: Difference between revisions
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{{a|book review|}}{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}<br>{{author|Roger Martin}}<br> | {{a|book review|}}{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}<br>{{author|Roger Martin}}<br> | ||
First published December 3, 2010 | ''First published December 3, 2010'' | ||
===A wishful prayer from a pragmatist=== | ===A wishful prayer from a pragmatist=== | ||
{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}} — {{author|Roger Martin}}<br> | {{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}} — {{author|Roger Martin}}<br> | ||
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The thesis, broadly stated, is this: there are three main “phases” any business proposition: | The thesis, broadly stated, is this: there are three main “phases” any business proposition: | ||
*'''Mystery''': when an intuition nags at an inventor: the germ of a problem (and more to the point its solution) suggests itself and there is no orthodox means for solving it | *'''[[Mystery]]''': when an intuition nags at an inventor: the germ of a problem (and more to the point its solution) suggests itself and there is no orthodox means for solving it — here is the maximum opportunity for those who can (think of a young Ray Kroc thinking “how do I build scale in my hamburger joint?”); | ||
*'''[[Heuristic]]''': when you’ve figured out a potential solution, but you don’t necessarily understand the full implications, possibilities and boundaries of your solution; and | *'''[[Heuristic]]''': when you’ve figured out a potential solution, but you don’t necessarily understand the full implications, possibilities and boundaries of your solution; and | ||
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Pity. | Pity. | ||
{{Sa}} | |||
*[[Frontier]] | |||
*[[Heuristic]] | |||
*[[Algorithm]] | |||