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{{a|book review|}}{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}<br>{{author|Roger Martin}}<br> | {{a|book review|}}{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}}<br>{{author|Roger Martin}}<br> | ||
First published December 3, 2010 | ''First published December 3, 2010'' | ||
===A wishful prayer from a pragmatist=== | ===A wishful prayer from a pragmatist=== | ||
{{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}} — {{author|Roger Martin}}<br> | {{br|The Design of Business: Why Design Thinking is the Next Competitive Advantage}} — {{author|Roger Martin}}<br> |