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Amwelladmin (talk | contribs) (Created page with "A way of salving one’s generic discomfort about the implications of commerce by projecting them into marketing and branding.") Tags: Mobile edit Mobile web edit Advanced mobile edit |
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{{a|work|}}{{d|Virtue marketing|/ˈvɜːʧuː ˈmɑːkɪtɪŋ/|n|}}To salve your generic discomfort at your role in the dirty business of commerce by projecting it into your employer’s marketing. | |||
Yet another manifestation of the [[agency problem]], perhaps on the presumption that politics meaningfully drive consumer choices. | |||
Look, they might, if you are flogging ''Socialist Worker'', and of course the matrix of instincts that inform individual buying choices are complex, subtle and intractable — but if “politics” is a “deep-down reason” why your customers exercise their consumer choices and you’re not actually selling ''Socialist Worker'' then your product is a long way down the Maslow hierarchy of needs, and it might be worth finding another product. |