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Virtue marketing: Difference between revisions
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If politics ''isn’t'' driving consumer choices then no matter how distasteful you might find the business of what you do, pitching it as way of virtue signalling is dumb. Because ''Republicans buy sneakers, too''. | If politics ''isn’t'' driving consumer choices then no matter how distasteful you might find the business of what you do, pitching it as way of virtue signalling is dumb. Because ''Republicans buy sneakers, too''. | ||
There are restaurant premises in the corner of Muswell Hill, North London. Despite a decent apron outside for alfresco dining, it struggled to make a profit. A Bill’s outlet closed down, and it is reopening as a ''Giggling Squid''. The signage boasts: coming soon! Vegan options! | |||
Now this is great news for the 3.7% of passers-by who are vegan<ref>See Statista’s {{plainlink|https://www.statista.com/statistics/1065788/share-of-vegan-in-great-britain-by-region/Share of vegans in Great Britain in 2022, by region}}</ref> | Now this is great news for the 3.7% of passers-by who are vegan<ref>See Statista’s {{plainlink|https://www.statista.com/statistics/1065788/share-of-vegan-in-great-britain-by-region/Share of vegans in Great Britain in 2022, by region}}</ref> | ||