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{{a|g| | {{a|g|{{image|Imagine|png|Imagine thinking ''this'' was a good idea.}}{{image|thankyounhs|jpeg|#ThankYouTopGunActors #OurTopGunActors}}{{image|Bring back our girls|jpg|Any sign yet?}} | ||
}}{{quote|''Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. '' | }}{{quote|''Therefore when thou doest thine alms, do not sound a trumpet before thee, as the hypocrites do in the synagogues and in the streets, that they may have glory of men. '' | ||
:—St. Matthew, 6:ii.}} | :—St. Matthew, 6:ii.}} | ||
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Social media is an excellent channel for [[virtue signalling]], because it costs nothing, and you can choose & filter your audience (and it can choose and filter you) based on existing proclivities. | Social media is an excellent channel for [[virtue signalling]], because it costs nothing, and you can choose & filter your audience (and it can choose and filter you) based on existing proclivities. | ||
The ''cause célèbre'' of [[virtue signalling]] followed Boko Haram’s kidnapping of 276 girls from a Secondary School in Nigeria in 2014. This was a categorically horrific act, to which most of the networked world responded, on Twitter, with the hashtag #BringBackOurGirls, often accompanied by a photo of the individual (the most famous was Michelle Obama), moon-faced, holding up the hashtag on a piece of paper. Everyone joined in. Easy, cheap, filling oneself with a sense of lofty righteousness and achieving precisely nothing. | |||
In fairness, that only happened once as everyone recognised it at one for exactly what it was, and more recent social atrocities have been mercifully free of such humble self-aggrandizing behaviour by overpaid entertainers. | In fairness, that only happened once as everyone recognised it at one for exactly what it was, and more recent social atrocities have been mercifully free of such humble self-aggrandizing behaviour by overpaid entertainers. | ||
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{{sa}} | {{sa}} | ||
*[[Virtue marketing]] | |||
*[[The dog in the night time]] | *[[The dog in the night time]] | ||
*[[Bullshit detector]] | *[[Bullshit detector]] |