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When I’m with you<br> | When I’m with you<br> | ||
When I’m alone with you <br> | When I’m alone with you <br> | ||
:— Huey Lewis, ''I Want A New Drug'' (1984)}} | :— Huey Lewis, ''I Want A New Drug'' (1984)}}The theory goes, so say any number of [[Thought leader|thought-pieces]], that there are two kinds of business offerings: ''painkillers'' — that address acute immediate problems, and ''vitamins'' — that invisibly guard against problems over the medium to long term. | ||
Seeing legal service as something that either masks a deep-seated malaise without fixing it — a “painkiller” — or that is a quick, cheap and hard-to-prove substitute for the boring work of living a healthy lifestyle — a “vitamin” — but overlooking, you know, ''diagnosing and curing patients'' is the classic [[Legaltech startup conference|legal-tech take]]. | Opinion is divided as to which is better: painkillers yield quick revenues in the short term but have low barriers to entry and are, thereby ''on-piste''; vitamins generate returns more slowly but are stickier, build better relationships, and might be a more stable source of income over the longer term. | ||
Seeing legal service as something that either masks a deep-seated malaise without fixing it — a “painkiller” — or that is a quick, cheap and hard-to-prove substitute for the boring work of living a healthy lifestyle — a “vitamin” — but anyway overlooking, you know, ''diagnosing and curing patients'' is the classic [[Legaltech startup conference|legal-tech take]]. | |||
This is a threadbare view of the medical profession, let alone the legal world. So, let us extend what may be just a bad [[metaphor]]. | This is a threadbare view of the medical profession, let alone the legal world. So, let us extend what may be just a bad [[metaphor]]. | ||
====Painkillers==== | ====Painkillers==== | ||
{{quote| | {{quote| |