Conspicuous

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In a rare foray into analysis of the legal systems of Johnny Foreigner, we add a note here to shed light on WHY AMERICANS LIKE TO SPRAY THEIR LEGAL DOCUMENTS WITH LARGE SWATHES OF TEXT IN CAPITALS. IT ISN’T BECAUSE AMERICANS LIKE TO SHOUT ALL THE TIME — THOUGH YOUR CORRESPONDENT’S UNSCIENTIFIC OBSERVATIONS ON THIS TOPIC TEND TO SUGGEST THAT TO BE TRUE, BUT BECAUSE, SO THEY THINK, THE UNIFORM COMMERCIAL CODE REQUIRES IT FOR SO-CALLED TERMS THAT THE CODE REQUIRES TO BE “CONSPICUOUS”.

But conspicuous doesn't mean all-caps. The Uniform Commercial Code defines it thus:

[{box|“Conspicuous”, with reference to a term, means so written, displayed, or presented that a reasonable person against which it is to operate ought to have noticed it. Whether a term is “conspicuous” or not is a decision for the court. Conspicuous terms include the following: (A) a heading in capitals equal to or greater in size than the surrounding text, or in contrasting type, font, or color to the surrounding text of the same or lesser size; and (B) language in the body of a record or display in larger type than the surrounding text, or in contrasting type, font, or color to the surrounding text of the same size, or set off from surrounding text of the same size by symbols or other marks that call attention to the language.}}

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