Homo economicus

The Jolly Contrarian’s Glossary The snippy guide to financial services lingo.™ →Go uptown Index — Click the ᐅ to expand: Glossary Tell me more Sign up for our newsletter — or just get in touch: for ½ a weekly 🍺 you get to consult JC. Ask about it here.

A rational human being. One whose light reading is The Wealth of Nations, who would never think of exercising an out-of-the-money option and who the globe’s annual expenditure on fashion and football proves plainly doesn’t exist.

See also

• Reasonable man
• Reasonable woman