Prospectus /prəsˈpɛktəs/ (n.)

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(Also: offering circular; offering memorandum; information memorandum): A long document describing some securities which no-one reads, but which managers are nonetheless convinced presents them with risk of huge liability. Much of it accordingly comprises disclaimers, and there is a specific legal department employee — a red-herring ninja — who can make an entire living in the cool, nourishing foliage of such a document.

A draft version — sometimes released for pre-marketing purposes — is called a “red herring” not, as you would think, in frank acknowledgment that is an impenetrable tract that will distract a reader from whatever she ought to be doing for an unconscionably long time and without perceptible benefit — though only once — but on account of an angry red disclaimer written down the margin of the cover warning anyone who should pick it up that it is not to be trusted.

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