Alchemy: The Surprising Power of Ideas that Don’t Make Sense: Difference between revisions

Alchemy: The Surprising Power of Ideas that Don’t Make Sense (view source)

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 ===Don’t be logical when everyone else is being logical===
-This is a corollary of designing for the average. To be logical is to be predictable. To prioritise logic is to converge on the same spot that all your (logic-prioritising) competitors are converging, and leaving the rest of design-space to the unconventional thinkers. While you and your fellow bald men race to the bottom in a fight over the same comb, someone else is eating all the pudding you didn’t have the imagination to see. It is to see the world as [[mediocristan]], obeying a [[normal distribution]], and able to be navigated by probabilities, which are better calculated by machine than human.
+This is a corollary of designing for the average. To be logical is to be predictable. To prioritise data-derived logic over imagination is to converge on the same spot as your competitors, leaving the rest of design-space to the unconventional thinkers.
+While you and your fellow bald men race to the bottom in a fight over the same comb, someone else is eating all the pudding you didn’t have the imagination to see. It is to see the world as [[mediocristan]], obeying a [[normal distribution]], and able to be navigated by probabilities, which are better calculated by machine than human.
 ===Our expectation affects our experience===