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Alchemy: The Surprising Power of Ideas that Don’t Make Sense: Difference between revisions
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Alchemy: The Surprising Power of Ideas that Don’t Make Sense (view source)
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“'''Satisficing'''”— understanding that in times of uncertainty, people care more about ''variance'' between best and worst outcomes, and not just reaching the outcome. This is power of brands. | “'''Satisficing'''”— understanding that in times of uncertainty, people care more about ''variance'' between best and worst outcomes, and not just reaching the outcome. This is power of brands. | ||
“'''Psycho-physics'''” — the difference between perception and reality. How what we see, hear, taste and feel differs from ‘objective’ reality. | |||
===The opposite of one good idea can be ''another'' good idea=== | ===The opposite of one good idea can be ''another'' good idea=== | ||