Commitment: Difference between revisions

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On the other, if you want to achieve an outcome — and let’s face it, friends, all but the most [[passive aggressive]] of us generally ''do'' — and you have the choice between doing this the easy way or the hard way, wouldn’t you take the easy way?
On the other, if you want to achieve an outcome — and let’s face it, friends, all but the most [[passive aggressive]] of us generally ''do'' — and you have the choice between doing this the easy way or the hard way, wouldn’t you take the easy way?


It may be ''logical'' to present matters in a dry, dispassionate and infinitely particularised way, but it isn’t, as Rory Sutherland would say, ''psycho''-logical.
And bear in mind it is a competitive market. If you don’t, someone else will. And guess who will get the deal.
 
That is to say, it may be ''logical'' to present matters in a dry, dispassionate and infinitely particularised way, but it isn’t, as Rory Sutherland would say, ''psycho''-logical.


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*{{br|Influence: The Psychology of Persuasion}}
*{{br|Influence: The Psychology of Persuasion}}
*{{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}}
*{{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}}