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On the other, if you want to achieve an outcome — and let’s face it, friends, all but the most [[passive aggressive]] of us generally ''do'' — and you have the choice between doing this the easy way or the hard way, wouldn’t you take the easy way? | On the other, if you want to achieve an outcome — and let’s face it, friends, all but the most [[passive aggressive]] of us generally ''do'' — and you have the choice between doing this the easy way or the hard way, wouldn’t you take the easy way? | ||
And bear in mind it is a competitive market. If you don’t, someone else will. And guess who will get the deal. | |||
That is to say, it may be ''logical'' to present matters in a dry, dispassionate and infinitely particularised way, but it isn’t, as Rory Sutherland would say, ''psycho''-logical. | |||
{{sa}} | {{sa}} | ||
*{{br|Influence: The Psychology of Persuasion}} | *{{br|Influence: The Psychology of Persuasion}} | ||
*{{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}} | *{{br|Alchemy: The Surprising Power of Ideas that Don’t Make Sense}} |