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| {{a|design|}} | | {{essay|design|drills and holes|{{image|Machinery|png|A hole-in-your-pocket drilling machine, yesterday.}} }} |
| {{quote|We don’t want to sell you Life Insurance . . we want you to know and have ''what life insurance will do''. A 1/4 million drills were sold last year: no one wants a [[drills and holes|drill]]. What they want is the hole.
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| :—The ''Manhattan Mutual Life Company'' advertisement, Manhattan Kansas, 1946}}
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| {{quote|“I don’t think it works like that at all. You see an electric drill in a shop and decide you want it. Then you take it home and wander around your house looking for excuses to drill holes in things.” | |
| :—Llewelyn Thomas, quoted in {{author|Rory Sutherland}}’s {{br|Alchemy}}}}
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| {{sa}}
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| *[[Systems theory]]
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| *[[End-to-end principle]]
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| *[[IT strategy]]
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| *{{br|The Nature of Technology: What it is and How it Evolves}}
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