End user

The Jolly Contrarian’s Glossary The snippy guide to financial services lingo.™ Go Premium Index — Click the ᐅ to expand: Glossary Comments? Questions? Suggestions? Requests? Insults? We’d love to 📧 hear from you. Sign up for our newsletter.

One who uses. A customer. A client. One whose motivation for entering into a finance contract is to make a difference to his circumstances beyond the one that accrues from simply entering it.

Contrast with a dealer: one whose point in entering a contract is to make a fee, and otherwise does not want to change anything.