Know your client: Difference between revisions

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To this end, reduce risk by '''building trust''' with your clients:  
To this end, reduce risk by '''building trust''' with your clients:  
*Get to know them. Encourage operational people to communicate informally and often. Encourage social interaction at low levels. (Spend small amounts on lunch, not large amounts on senior people at Wimbledon).
*Get to know them. Encourage operational people to communicate informally and often. Encourage operational social interaction at low levels. (Spend £20 on a one-on-one lunch, not £10,000 on taking the CIO to Wimbledon).
*[[Be personal, not adversarial]]. If you go to the legal docs, you’ve lost.  
*[[Be personal, not adversarial]]. If you go to the legal docs, you’ve lost.  
*Be ''[[authentic]]'' in your communication:
*Be ''[[authentic]]'' in your communication: