Know your client: Difference between revisions

Know your client (view source)

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 This spills over to a number of Devil’s advocate themes: communication and persuasion; [[plain English]]; data; tech.
+To this end, reduce risk by '''building trust''' with your clients:
+*Get to know them. Encourage operational people to communicate informally and often. Encourage social interaction at low levels. (Spend small amounts on lunch, not large amounts on senior people at Wimbledon).
-To this end:
+*[[Be personal, not adversarial]]. If you go to the legal docs, you’ve lost.
-*[[Don’t take a piece of paper to a knife fight]]
+*Be ''[[authentic]]'' in your communication:
-*'''Build trust''':
+{{tabletopflex|45}}
-:*Communicate informally and often.
-:*[[Be personal, not adversarial]]. If you go to the legal docs, you’ve lost.
-:*Be ''[[authentic]]'' in your communication:
-{{tabletopflex|35|50}}
 |'''Authentic'''
 |'''Inauthentic'''