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[[File:Contract volume curve.png|450px|thumb|right|The more a contract costs to negotiate, the fewer of them you can do. There’s no free option if everything is negotatiated.]] | [[File:Contract volume curve.png|450px|thumb|right|The more a contract costs to negotiate, the fewer of them you can do. There’s no free option if everything is negotatiated.]] | ||
[[File:Contract curve shifted.png|450px|thumb|right|Adding a free, no-negotiation option creates a range of customers you couldn't afford to onboard, but incentivises marginal cases to take the free option too]] | [[File:Contract curve shifted.png|450px|thumb|right|Adding a free, no-negotiation option creates a range of customers you couldn't afford to onboard, but incentivises marginal cases to take the free option too]] | ||
Creating a simple and standard alternative affects the “legal complexity | Creating a simple and standard alternative affects the “legal complexity curve”.<ref>This is a concept I basically made up on the hoof. Go with me on this one.</ref> It pulls it ''down'' and to the ''right'', being the directions you want it going in. | ||
Let us tell you a story, through the prism of some fancy charts. They are stimulations of a real-life case. | Let us tell you a story, through the prism of some fancy charts. They are stimulations of a real-life case. | ||